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InStyle Magazine features China Glaze’s New Mobile App
InStyle Magazine recently posted an article highlighting China Glaze’s new mobile application. Phunware worked with China Glaze to create a mobile experience that helps users find the perfect nail...
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Why Retailers Should Bet on Beacons
Over the past few months, there has been a lot of debate taking place around beacon technology. Of course, Apple ignited the discussion with the unveiling of iBeacon, which is designed to extend...
View ArticleMobile Merriment: How Top Retail Apps Brought the Holiday Spirit
Mobile retail traffic and sales reached an all-time high over Thanksgiving weekend this year. On Thanksgiving Day alone, mobile accounted for 52 percent and 32 percent of eCommerce traffic and sales,...
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Can Push Notifications Boost Retail Foot Traffic?
We’ve all heard the worrying news that compared with last year, 2014 Black Friday in-store traffic was down 12.5 percent and sales were down 10.3 percent.1 For retailers, this is bad news. All of their...
View Article5 Retail Mobile Strategy Resolutions for 2015
We’re only a few weeks into 2015, and retail executives are still formulating their resolutions and goals for the year. Right now, organizations are bringing their departments together to reflect on...
View ArticleOmnichannel Marketing for Retailers: Yes, It’s Within Reach.
Today, an unprecedented number of shoppers are using mobile devices while shopping in brick-and-mortar stores. They use their smartphones for wayfinding, comparison-shopping, checking in, leaving...
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“Click Here for Something Boring”: When Marketing Personalization Falls Flat
Have you ever been to an all-you-can-eat buffet? Giant appetizer platters, vats of soup, an endless selection of meats and veggies and desserts…it’s tempting to load your plate up with items that don’t...
View ArticleBeyond Loyalty Programs: Tracking the Future of Retail Customer Relationships
Loyalty used to be the be-all and end-all for retailers. But today’s consumers are asking more from brands. Exclusive discounts and special offers aren’t always enough to keep customers coming back. So...
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How Retail Marketers Can Unlock More Touchpoints with Location Marketing
In a 2016 Economist Intelligence Unit report, 499 chief marketing officers (CMOs) and senior marketing executives worldwide were asked to name the top three technology trends that would have the...
View ArticleLocation Marketing Terminology, Tactics and Technology
Geo-conquesting. iBeacon. Proximity marketing. The world of location marketing is heavy with jargon and tech terms—but what do they really mean? And more importantly, what do they mean to YOU? Here’s a...
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5 Reasons Your Mixed-Use Development Needs a Multipurpose Mobile App
Mixed-use and transit-oriented developments are increasingly popular all across the U.S. According to Axiometrics, mixed-use developments will make up nearly a third of all apartment properties...
View Article6 Mobile Trends to Watch in 2017
Venture capitalists Peter Wagner and Martin Giles coined the term “authentically mobile” to refer to experiences and services that could never have come to fruition without a mobile device (think...
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Best Practices for Writing a Mobile RFP
Requests for proposal (RFPs) are an important part of any major custom mobile initiative. It’s common for large or complex businesses to use RFPs to solicit mobile solution ideas and strategies,...
View ArticleData Download: Phunware’s 2017 Mobile Future Survey
At Phunware, we love data. It’s the best way to understand your customers and app users to make more informed strategic decisions. While mobile devices offer rich contextual data about users, it’s also...
View ArticleSo Amazon Gobbled Up Whole Foods. Here’s How to Cure Retail’s Heartburn.
The recent announcement that Amazon is acquiring Whole Foods Market has rocked the business world, as pundits, retailers and grocery execs struggle to wrap their heads around what it all means. Darrell...
View ArticleHow Retailers Can Use Mobile to Out-Deliver Amazon
Amazon’s forays into brick-and-mortar stores are all over the news lately, with many analysts predicting doom and gloom for traditional retailers across the country. While retail brands are wise to be...
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3 Ways Retailers Can Act Now for a Stronger 2018
As we transition to 2018, retail marketers are taking stock of the past year and preparing for what’s ahead. The retail apocalypse that was forecast back in the spring is either overblown, just...
View ArticleThe No-Geek-Speak Lowdown On Virtual Beacons
Virtualization has been around the computing world for more than a decade now. For the non-techies (or even the sorta-techies) among us, virtualization basically means using software to make one piece...
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Exploring the Toy Box at NRF 2018
If you weren’t able to join us at the 2018 National Retail Federation (NRF) Big Show, you missed out on Cisco’s super-cool Toy Box, a fully functional toy store right on the floor of the Javits Center....
View Article“I’m Here. Where Are You?” How Location Sharing Comes in Handy
Remember back in the Dark Ages before we could set reminders on our phones? If you’re anything like me, you were probably leaving yourself a voicemail saying “Don’t forget to buy cat food,” or slapping...
View ArticleMobile Wayfinding: The Explorer’s Guide for Resorts, Casinos and Theme Parks
We’ve written quite a lot on how mobile wayfinding helps people find their way around busy, confusing environments, like airport terminals and hospitals. Having a personal digital navigator helps ease...
View ArticleMobile Tech in Retail: Shiny Objects vs. Smart Strategy
In the mobile world, we’re all a bit guilty of focusing on the next shiny object. At this year’s SXSW, retailer Outdoor Voices presented its new app, enhanced with the latest augmented reality (AR)...
View ArticleWhat Can You Do with Mobile Marketing Automation?
Marketing has always been about sending the right message to the right person, at the right place and time. The digital world opened up new possibilities that marketers have been quick to pounce...
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