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Two Stat Tuesday – Two Factoids You Need To Know
On the heels of Two Stat Tuesday mobile stats for the Q4 holiday shopping season, (and as we wait for total figures for 2013) here are some key metrics that will affect all online merchants in 2014 and...
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4 Ways iBeacon & Location-Aware Mobile Apps Improve the Shopper Experience
4 Ways iBeacon & Location-Aware Mobile Apps Improve the Shopper Experience As retailers look for new ways to compete, differentiate and engage their customers, the new superstars in mobile retail...
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Monetization: 3 Ways Retailers Can Drive Revenue with Mobile Shopping
As of January 2014, more than half of American adults own a Smartphone, according to Pew research center. Smartphone ownership and use is highest among 18- to 34-year olds, and around 68 % of these...
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The Evolution of Location-Based Marketing: How Retailers Are Benefitting
Mobile devices have revolutionized the shopping experience, but brick-and-mortar stores are still the prominent force in driving sales. Retailers are using location-based marketing techniques to...
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Why Retailers Should Bet on Beacons
Over the past few months, there has been a lot of debate taking place around beacon technology. Of course, Apple ignited the discussion with the unveiling of iBeacon, which is designed to extend...
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The Two B’s: Big Data & Beacons
These days, untargeted advertisements just aren’t cutting it. Consumers want and need to be spoken to personally, and the combination of Big Data and Beacons is the answer. Big Data enables marketers...
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Mobile’s Impact on In-Store Shoppers: Challenging the Top 3 Myths
Myth or reality? When in-store shoppers take out their smartphones, it means you’ve lost their interest. If you answered “reality,” Google has news for you. In an article recently published in...
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Here’s What Happened When We Test-Drove Target’s New Indoor Mapping App
If you’ve been shopping lately, you know that finding the right item in the right place at the right time can be a hit-or-miss experience. Everyone has experienced going to a store for the perfect...
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Mobile Merriment: How Top Retail Apps Brought the Holiday Spirit
Mobile retail traffic and sales reached an all-time high over Thanksgiving weekend this year. On Thanksgiving Day alone, mobile accounted for 52 percent and 32 percent of eCommerce traffic and sales,...
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Can Push Notifications Boost Retail Foot Traffic?
We’ve all heard the worrying news that compared with last year, 2014 Black Friday in-store traffic was down 12.5 percent and sales were down 10.3 percent.1 For retailers, this is bad news. All of...
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5 Retail Mobile Strategy Resolutions for 2015
We’re only a few weeks into 2015, and retail executives are still formulating their resolutions and goals for the year. Right now, organizations are bringing their departments together to reflect on...
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Mobile at the Shelf
Who owns marketing to the consumer: the brand or the retailer? Does the brand running the digital campaign own the retail transaction data? How does mobile / digital marketing differ between large and...
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Location Marketing in Action: Phunware’s Beacon-Enabled Scavenger Hunt App at...
Install Scavenger App Now The BBQ is smoking. Guitars are being tuned. The drinks are iced. And most importantly, tech leaders from all over the world are making their way to Austin, TX for the annual...
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Omnichannel Marketing for Retailers: Yes, It’s Within Reach.
Today, an unprecedented number of shoppers are using mobile devices while shopping in brick-and-mortar stores. They use their smartphones for wayfinding, comparison-shopping, checking in, leaving...
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“Click Here for Something Boring”: When Marketing Personalization Falls Flat
Have you ever been to an all-you-can-eat buffet? Giant appetizer platters, vats of soup, an endless selection of meats and veggies and desserts…it’s tempting to load your plate up with items that don’t...
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Quick-Start App Marketing Checklist: Driving Awareness and Downloads
Have you ever planned a big party? You organize the menu, hire the vendors, compile the guest list and send invitations, make music selections, coordinate the venue and the decorations and the...
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This Week in Mobile – Black Friday Edition
Black Friday just keeps growing, doesn’t it? Each year, it seems to start earlier and end later, and it’s no longer a single day—or even a single week. You’ve probably read reports speculating that we...
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Mobile Stat Snack – $11 Billion in Online Sales Black Friday Through Cyber...
Each edition of Phunware’s Mobile Stat Snack delivers a compelling, current data point from the mobile industry—and insight into what it might mean for you. If you were hunting deals and shopping...
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This Week in Mobile – December 11, 2015
Everybody loves an underdog—a spunky start-up that defies the odds to make billions, the ugly duckling-turned-supermodel, Rudy, Yahoo! (just kidding)…the list goes on. This week, mobile was at the...
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Mobile Ventures Summit Recap: Mobile Marketing in 2016
Last week, Phunware sponsored and attended Mobile Ventures Summit in San Francisco. The day was packed with interesting conversation on where mobile is today and where customers and consumers expect...
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