Clik here to view.
Mobile Trends 2016: Three Predictions Retail Marketers Need to Know
As we roll into the middle of Q1 2016, there are lots of mobility trends and predictions flying around. But which ones are likely to affect the retail business? And what do they all mean for retail...
View ArticleClik here to view.
Beyond Loyalty Programs: Tracking the Future of Retail Customer Relationships
Loyalty used to be the be-all and end-all for retailers. But today’s consumers are asking more from brands. Exclusive discounts and special offers aren’t always enough to keep customers coming back. So...
View ArticleClik here to view.
How Retail Marketers Can Unlock More Touchpoints with Location Marketing
In a 2016 Economist Intelligence Unit report, 499 chief marketing officers (CMOs) and senior marketing executives worldwide were asked to name the top three technology trends that would have the...
View ArticleClik here to view.
Location Marketing Terminology, Tactics and Technology
Geo-conquesting. iBeacon. Proximity marketing. The world of location marketing is heavy with jargon and tech terms—but what do they really mean? And more importantly, what do they mean to YOU? Here’s...
View ArticleClik here to view.
6 Mobile Trends to Watch in 2017
Venture capitalists Peter Wagner and Martin Giles coined the term “authentically mobile” to refer to experiences and services that could never have come to fruition without a mobile device (think...
View ArticleClik here to view.
Best Practices for Writing a Mobile RFP
Requests for proposal (RFPs) are an important part of any major custom mobile initiative. It’s common for large or complex businesses to use RFPs to solicit mobile solution ideas and strategies,...
View ArticleClik here to view.
Data Download: Phunware’s 2017 Mobile Future Survey
At Phunware, we love data. It’s the best way to understand your customers and app users to make more informed strategic decisions. While mobile devices offer rich contextual data about users, it’s also...
View ArticleClik here to view.
So Amazon Gobbled Up Whole Foods. Here’s How to Cure Retail’s Heartburn.
The recent announcement that Amazon is acquiring Whole Foods Market has rocked the business world, as pundits, retailers and grocery execs struggle to wrap their heads around what it all means....
View Article6 Mobile Trends to Watch in 2017
Venture capitalists Peter Wagner and Martin Giles coined the term “authentically mobile” to refer to experiences and services that could never have come to fruition without a mobile device (think...
View ArticleClik here to view.
Best Practices for Writing a Mobile RFP
Requests for proposal (RFPs) are an important part of any major custom mobile initiative. It’s common for large or complex businesses to use RFPs to solicit mobile solution ideas and strategies,...
View ArticleData Download: Phunware’s 2017 Mobile Future Survey
At Phunware, we love data. It’s the best way to understand your customers and app users to make more informed strategic decisions. While mobile devices offer rich contextual data about users, it’s also...
View ArticleSo Amazon Gobbled Up Whole Foods. Here’s How to Cure Retail’s Heartburn.
The recent announcement that Amazon is acquiring Whole Foods Market has rocked the business world, as pundits, retailers and grocery execs struggle to wrap their heads around what it all means. Darrell...
View ArticleHow Retailers Can Use Mobile to Out-Deliver Amazon
Amazon’s forays into brick-and-mortar stores are all over the news lately, with many analysts predicting doom and gloom for traditional retailers across the country. While retail brands are wise to be...
View ArticleClik here to view.
InStyle Magazine features China Glaze’s New Mobile App
InStyle Magazine recently posted an article highlighting China Glaze’s new mobile application. Phunware worked with China Glaze to create a mobile experience that helps users find the perfect nail...
View ArticleClik here to view.
Why Retailers Should Bet on Beacons
Over the past few months, there has been a lot of debate taking place around beacon technology. Of course, Apple ignited the discussion with the unveiling of iBeacon, which is designed to extend...
View ArticleMobile Merriment: How Top Retail Apps Brought the Holiday Spirit
Mobile retail traffic and sales reached an all-time high over Thanksgiving weekend this year. On Thanksgiving Day alone, mobile accounted for 52 percent and 32 percent of eCommerce traffic and sales,...
View ArticleClik here to view.
Can Push Notifications Boost Retail Foot Traffic?
We’ve all heard the worrying news that compared with last year, 2014 Black Friday in-store traffic was down 12.5 percent and sales were down 10.3 percent.1 For retailers, this is bad news. All of their...
View Article5 Retail Mobile Strategy Resolutions for 2015
We’re only a few weeks into 2015, and retail executives are still formulating their resolutions and goals for the year. Right now, organizations are bringing their departments together to reflect on...
View ArticleClik here to view.
The Personalization Blind Spot: What Most Digital Marketers Are Missing
If you invited a group of digital marketers out for coffee, the topic of personalization would bubble up well before anybody’s latté cooled off. Everybody’s talking about it, debating best practices,...
View ArticleOmnichannel Marketing for Retailers: Yes, It’s Within Reach.
Today, an unprecedented number of shoppers are using mobile devices while shopping in brick-and-mortar stores. They use their smartphones for wayfinding, comparison-shopping, checking in, leaving...
View Article